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For a copy of our "Photo Best Practices" document, click here.

Below is the list of "Top 10 Tips" for a successful holiday weekend. Make sure...

To have all vehicles prepared and out of detailing.
Your inventory on the lot is accurately displayed on your mobile and traditional websites. Your virtual lot should align with your actual lot.
All vehicles - new and used - have at least 9 high quality photos. Nine (9) is the minimum for providing a good virtual experience. For a great virtual experience, 12-16 photos are recommended.
To compare your inventory prices and features to other vehicles in your market.
To update all inventory with special holiday pricing.
To include custom vehicle marketing messages that grab the attention of interested buyers.
All contact information in your marketing materials is up-to-date, including the staff page on your website.
All email and phone inquiries are answered promptly.
All dealership personnel provide prospects with a print or electronic vehicle brochure.
To post weekend specials or unique vehicles on your social media sites.

Whether taking photos yourself or outsourcing to the professionals, be sure you're using the right equipment, lighting, staging and full representation of each vehicle.

Top 10 Tips for a Successful Holiday Weekend

Posted On 7/2/2010

Welcome to Dealer Specialties

The Dealer Specialties website provides information on our entire catalog of products and services. We offer a wide range of full-serve and do-it-yourself solutions including our latest product release: independent and franchise dealer website solutions. The addition of dealer websites is a natural extension to our inventory management and marketing suite of vehicle videos marketing, vehicle pricing appraisal and analytics tools, Internet marketing, and distributing used and new vehicle inventory to sites such as CraigsList, eBay, Overstock, AutoTrader.com, Cars.com, Vast, and wherever else you'd like your inventory displayed! Dealer Specialties legendary products - window labels, data collection and photos - continue as a core offering.

Dealer Specialties home office is located north of Cincinnati in Monroe, Ohio. Celebrating 20 years, Dealer Specialties continues to be recognized as an industry leader. Since November 1989, although our products and services have evolved, our mission remains the same: to be the choice for automotive dealers across the country in innovative inventory management and marketing solutions. Dealer Specialties provides any combination of full-serve and do-it-yourself solutions - whatever works best for a dealership’s changing needs. Through research we notice dealer's trending toward social media and online marketing initiatives such as mobile inventory marketing (or SMS vehicle marketing), more engaging online car video marketing and incorporating Twitter and Facebook into their online marketing plans. We engage in conversations with dealers and keep our finger on the pulse of what they want, what solutions they need to turn inventory fast and how to maximize ROI!

Dealer Specialties Products and Services for New & Used Car Dealers - A Solution for Every Dealer's Inventory Management & Marketing Needs!